If you’ve been searching online for Quicken Loans reviews, you may have noticed that many of the reviews you’re finding are from a few years back. That’s because Quicken dipped out of the mortgage business back in 2021. Here’s what’s going on with Quicken Loans.
A quick(en) history lesson: Quicken Loans came about in 1999, when Intuit purchased mortgage lender Rock Financial and combined it with its burgeoning online home loan marketplace QuickenMortgage. In 2002, when a group of investors led by Rock Financial’s founder bought Quicken Loans from Intuit, they kept the Quicken Loans name.
Rocket Mortgage by Quicken Loans, the first fully-online mortgage application experience, launched in 2015. Both Rocket Mortgage and Quicken Loans had their own websites, but Rocket Mortgage was really a Quicken offering.
In 2021, that relationship flipped. Rocket Companies — the parent to Quicken Loans as well as other Rocket brands — announced that Quicken Loans would be renamed Rocket Mortgage. Quicken Loans still existed as a name, but all of the lending was through Rocket.
What does Quicken Loans do now?
More recently, Rocket Companies has transitioned Quicken Loans away from solely supporting Rocket Mortgage. The Quicken Loans name has been licensed to Rocket Companies subsidiary LMB Mortgage Services, which now powers the Quicken Loans website.
Quicken Loans is not back in the mortgage business, though its website features a considerable amount of information about home purchase and refinance loan options. Clicking on buttons like “Get Started” or “Buy a Home” will take you to a series of questions about home purchasing or refinancing that lead up to providing your contact information, similar to what you’d see on a lender site if you were looking to get a rate quote or apply for mortgage pre-approval. Sharing your information will allow Quicken partners — including, potentially, Rocket — to reach out to you with more specific offers.
Where should you go next?
If you found this article because you were looking to get a mortgage from Quicken Loans, you should probably head to Rocket Mortgage — that’s who handles that brand’s actual home lending business. Rocket Mortgage is the highest-volume consumer mortgage lender in the U.S., offering a wide range of home loans including several low-down-payment options.
But if you’re still shopping around, check out our list of top-rated mortgage lenders (which does include Rocket). It’s always a good idea to compare multiple mortgage lenders, not only to find lenders that offer the right type of loan for you, but also so you can see which will give you the best deal.
